Podcast Episodes

025 | Brand Building: How Inclusive Language will Make Your Photography Business Better with Hank Paul

February 15, 2022

Hank Paul shares how using inclusive language

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EPISODE SUMMARY

Hank Paul is an incredible photographer based of Sydney Australia. Hank (he/him) is a full-time wedding photographer and educator based in Sydney, Australia, specializing in sustainable and inclusive weddings. He is a lover of board games, indoor plants and all forms of fried potato. He is a co-host of the Profit on the Margins podcast, author of the book “Queer-Owned”, and creator of Queer Wedding Ally Training.

This is a podcast conversation about how to use inclusive language but especially inclusive language at weddings because weddings tend to be very gendered, heteronormative and bride centric. What I loved about this podcast is that this conversation with Hank is so much more than just review your website and your forms and replace outdated language with inclusive language, but also your in-person while your meeting with couples and even while your photographing. The conversations biggest impact for me was about ¾ of the way through the episode. The layers of this conversation build to how being more inclusive ends up making you a better photographer because you’re giving your clients what they deserve by seeing them as individuals and totally unique vs. this one size fits all approach.

Some of the main points that we cover in the episode are:

  • How to adjust all of your language both on front facing like your website and back end of your business like on forms, contracts, guides, etc.
  • How to be intentional with your language when you are in-person with a queer couple and what to do if you mess up.
  • Exploring non-gendered posing and posing prompts so you can break free from typical “man or taller person” stands here and “woman or shorter person stands here.”
  • How all this comes together to create an experience for couples that sees them as the unique individuals they are which allows you to serve your clients better

 Enjoy this thoughtful and important conversation with me and Hank about using inclusive language in your photography business!

CONNECT WITH HANK PAUL

Website: www.henrypaul.com.au

Queer Wedding Ally Training: www.queerweddingallies.com

Instagram: @henrypaulphotography

LINKS & RESOURCES

Hank’s Queer Ally Training: www.QueerWeddingAllies.com

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Thank you!

-Dan

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I'm Dan! Life Coach, Photographer, Extreme Empath, and Podcaster.

I'm a full time wedding photographer since Jan. 2010.
Smitten Husband since 2014
Dad x Three (one plus twins), certified life coach, Phillies fan and extreme empath. 

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If money management 
gives you the sweats, 
this guide is for you.​
Within this guide is how I systemized my business finances, got comfortable with a budget, paid myself a regular paycheck, crushed over $70k of debt in 4 years and have more financial freedom than ever.
Thank you! Check your inbox for the download!
If money management 
gives you the sweats, 
this guide is for you.​
Within this guide is how I systemized my business finances, got comfortable with a budget, paid myself a regular paycheck, crushed over $70k of debt in 4 years and have more financial freedom than ever.
Thank you! Check your inbox for the download!

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